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Search resuls for: "Brooke Erin Duffy"


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In the influencer world, Black female creators see their work co-opted without credit or apology. Kylie Jarrett, Ph.D., a scholar of media studies, refers to women content creators as "digital housewives," which is fitting because they often earn the same salary as stay-at-home moms: $0. Some of the most exploited people of all are Black women and girls who create content, then watch it get appropriated and monetized by others. They were eventually invited on the show via Zoom — but only after, you guessed it, social media outcry . The experience is so common among Black creators that in the summer of 2021, they went on strike to protest the practice of appropriating their work .
Persons: Kara Alaimo, , Brittany Ashley, Ashley, cheekily, waitressing, BuzzFeed, Andrea Romo, Snapchat, Katie Feeney, Instagram, Kylie Jarrett, Mark Zuckerberg, Zuck, Jalaiah Harmon, Charli D'Amelio, Kourtney Kardashian, Jalaiah, influencers, TikTokers, Jalaiah wasn't, Jimmy Fallon, Addison Rae, Cardi, Mya Nicole, Chris Cotter, Rae, Mya, Elle, Chris, could've, Cornell, Brooke Erin Duffy Organizations: Women, Service, Globe, West Hollywood, YouTube, Facebook, Influencer, New York Times, NBA Locations: Eveleigh, West, Lowe's, Maryland, United States, Georgia
But today, we're talking about another group of people who will be affected by the recent tumult: content creators. The chaos at social media companies is hurting the most vulnerable content creators. Tumult is sweeping Big Tech, with thousands of full-time employees affected by industry layoffs. But some of the biggest losers from the shake-up will be the content creators who have fashioned careers on social media. That's particularly the case for marginalized creators, says Duffy, who's spent more than a decade studying the working lives of digital cultural producers.
Meanwhile, laborers who rely on social-media platforms for visibility, reputation burnishing, and income have been left reeling — from journalists and academics to freelancers and adult performers. Last month, a plus-size creator told me how self-censorship becomes a risk-reduction strategy for marginalized creators. As the journalist Paul Gallant argued, queer content creators face a continuous struggle to avoid "the wrath that comes from violating ever-changing and poorly explained terms of service." Even coverage of the influence on social-media creators has been more tuned in to those with the biggest followings. But the real pain from this tug-of-war for the future of social media will be felt by those who have long faced the greatest hurdles: marginalized creators.
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